How to Pronounce It
All pronunciations are welcome — there is no wrong way to say TheSu.
The creator, Daniele Morrone, (mis)pronounces it /θˈɛsu/ (roughly "THEH-su"). Why the unusual vowel? The schema was first developed in Italian, where "tesi" (thesis) has an open "e" sound — nothing like the English "thee-sis". That vowel stuck, even when the name became an English abbreviation.
More intuitive alternatives: /θˈiːsu/ ("THEE-su") follows English pronunciation conventions, while /θiːˈsu/ ("thee-SU") stresses the combination of "Thesis" and "Support". Really, anything goes.
But if you do pronounce it the creator's way, something curious happens — you get surprisingly close to an ancient Egyptian word...